Why does Coaching work? 

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Coaching is based in positive psychology and neuroscience principles. It uses a proven conversation model to create an effective growth-oriented relationship. 

The Brain

The brain craves novelty and newness, but at certain levels is also hard-wired to resist change. Neuroplasticity is the brain's ability to respond to new information, letting go of old neural pathways and creating new pathways of thinking and response. Recent developments in EEG and MRI technology enable us to measure neural activity in ways that provide insight into the effectiveness of coaching. 

Coaching & the Brain

Technology can now track what is happening in the brain leading up to moments of insight (that elusive “aha” moment). When the brain is trying to solve a problem, the best process is to step away from the problem and consider the situation from new angles. The coaching model evokes discovery and insight, facilitating new perspectives that lead to behavior change.

Brain function also correlates directly to it's perception of threat or safety. When the brain is feeling stress about a situation, it is limited in its ability to come up with solutions. By generating trust and creating safety, the brain is able to view a situation holistically and come up with solutions it wouldn’t have seen as possible before.


Rewiring the Brain

The result of the coaching conversation is that the brain is freed up to function more effectively.

  • Rather than "fight or flight," the brain can operate from the executive "decision-making" center.
  • More executive function results in greater creativity and collaboration.

  • Flashes of insight occur when given space to explore.

  • Factors of trust and safety facilitate new possibilities.

  • Engaging emotions allows the brain to choose new emotions and neural pathways.